Photo Credit: Matt McGee/Flickr

Photo Credit: Matt McGee/Flickr

As discussed on this blog before, utilizing SEO and pay-per-click marketing are both important methods toward drawing customers to a business’ website. Once customers begin heading to a website however, it’s important for a business owner to ensure that they’ve invested enough in their web presence to seal the deal.

Business owners should be aware of what their website will need to best facilitate customers. According to Ana Alvarado,head of U.S. PR for Jimdo, there are three main options business may consider pursuing: (1) DIY; (2) Professional (hiring a web developer); and (3) Enterprise. And with these three options come different cost expectations. DIY websites cost around $300 or less, whereas Professional and Enterprise websites may cost between $500-$2,500 and $10,000 and up, respectively.

Alvarado notes that Enterprise websites offer many complex features: ” A corporation that needs a complex website will have to invest considerably in the development of its site. Corporate websites need to communicate a lot of information to a variety of audiences and therefore, tend to be of a substantial size with thousands of pages. Other advanced features that are required are multi-user login, large databases and audit logs. Apart from the initial price, you will have ongoing costs — updates and maintenance — that will have to be done through the agency, web designer or developer.”

Among the different websites featured however, there are common elements to consider. Liraz Margalit, PhD, resident psychologist at ClickTale, weighed in on the psychological elements that all websites share in common.

“Without realizing it, we have developed a rich conceptualization of how things work in the online world. In other words, we’ve developed online mental models. We have a mental model of what a homepage should look like, where the ‘Contact us’ link is located, and what a clickable button looks like,” said Margalit.”Businesses must design interactive experiences that take into consideration the limitations of the human cognitive system. Designing web pages according to users’ mental models accelerates orientation, enhances memorability of web-object locations and even affects user interactions.”

It’s clear then, that websites need to both suit a business owner’s needs while also retaining basic elements that will draw users in. For the business owner seeking to expand their business, they may need to draw upon a quick, easy access to cash.

Unlike traditional bank lines of credit, that focus on a credit score, factoring focuses on receivables from customers and their ability to pay. Where lines of credit may be denied to companies with high growth curves, factoring is a great option, based on a company’s customer base.

Overnite Capital wants to make sure that you have the cash flow needed to purchase new equipment for 2014. Find out more information about factoring by calling us today at 1-800-957-4309, or click on the Contact Us tab.